Press Release Ideas
Ask yourself what readers or a reporter will be interested in.
Are you launching a web site?
Is there an issue you can protest?
Do you offer an apprenticeship or internship?
Do you have an employee that is retiring?
Have you won an award, contest or special certification?
Are you introducing a new product or service? […]
Google juice is jargon for the ability or power of a website to turn up in Google searches
Google juice is jargon for the ability or power of a website to turn up in Google searches. A website that commonly turns up as the first or second entry in a variety of searches — especially for keywords that are not part of the site’s name — can be said to have a lot […]
Link popularity
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.
Link popularity plays […]
Black hat methods
“Black hat” SEO are methods to try to improve rankings which are disapproved of by the search engines, typically because they consider such methods deceptive, and unrelated to providing quality content to site visitors. Search engines often penalize sites they discover using black hat methods, by reducing their rankings or eliminating their listings from the […]
Google bomb
A Google bomb or Googlewash is a certain attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Due to the way that Google’s PageRank algorithm works, a page will be ranked higher if the sites that link to that page all […]